You've heard of Black Friday, Cyber Monday and any other number of promotional concepts meant to knock various items off your wish list during the giving season. Before you head out to the big box stores to gather your holiday haul, you may want to consider where your hard-earned dollars are going. Buying the same hot item at a generic department store, or e-retailer, doesn't always have the intimate holiday feel you might be going for, nor does it necessarily impact your local community in a positive way. Shopping on Small Business Saturday is different, and it's kind of a big deal.
Small Business Saturday, an idea pitched and trademarked by American Express in 2010, is a shopping holiday that encourages communities to shop exclusively at mom-and-pop establishments in their area. In an era of online shopping and national retailers, family owned and operated businesses can struggle during the holidays. Small Business Saturday focuses on patronizing brick and mortar locations the Saturday after Thanksgiving, as well as throughout the year.
There are several benefits to shopping locally on Small Business Saturday. Meeting small business owners and developing relationships with them is an amazing way to invigorate your hometown. Keeping your dollars within your city is also a great way to strengthen your neck of the woods. More sales at small shops could mean more in local taxes, and that money ultimately comes back around to make your home a better place to live for everyone.
Another perk to shopping small this holiday season: the surprising and unconventional gifts you may discover for your friends and family! Instead of the traditional toys or electronics, small businesses offer intimate and unique options you may not have considered before. You might find handcrafted items, locally-made art, or maybe just something a little different than the big box stores are able to offer.
Small Business Saturday has become a holiday in which business owners and shoppers come together to create something special. Feeding communities and supporting homegrown American companies has been a tradition for almost 5 years, and it will hopefully continue long into the future. Whether you're kicking off a season of shopping, or finishing up your list early, consider stepping into a local business this year.
Frisco, Colorado is a town filled with small locally-owned businesses. Frisco Main Street is small enough so that it's not overwhelming, yet with plenty of shops offering a wide variety of gift options for everyone on your list. And we all love getting all festive for the holidays, making for a memorable, cozy, nostalgic shopping experience.
Come see us on Black Friday, Small Business Saturday, Cyber Monday, Wacky Wednesday, whatever works for your schedule...we're open every day of the week!